Make an effort not an excuse

June 15, 2023

Posted by Marcelo Bermudez

I’ve been swimming for a few weeks now, but my body is still sore and adjusting to this new workout.

When the alarm sounded at 5:00 am, I hit the snooze button with laser accuracy.

My swimming lap reservation was at 7:00 am.

I blink and it’s 6:40.

“Ok…I’ll go, I’ll go, I’ll go” in my best Cameron Frye impersonation from Ferris Bueller’s Day Off.

I arrived at 7:15 and did some of my best laps.

I am glad I am stronger than my excuses.

I want it bad enough.

Marcelo Bermudez

Capital and Strategy

Marcelo Bermudez is the CEO of Shōkunin, a commercial real estate and business capital and strategy advisory firm.

As a strategist, keynote speaker, and mediator, he helps owners and investors unlock value and achieve their business and financial goals.

With hands-on experience managing businesses and navigating complex commercial real estate transactions, Marcelo understands the challenges of growth, restructuring, and successful exits.

He works closely with his clients to deliver practical solutions and drive results.