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Doing beyond what is required

Doing beyond what is required

Posted by Marcelo Bermudez

If you have kids, especially teenagers, getting a chore done to your standard is hit-and-miss.

My wife and I push for excellence so they’ll build the muscle memory for when they go live on their own.

We have the “this isn’t a chore, you live here” conversation so there will be some pride in how they do it.

They did shoddy work as pre-teens, but it is nice to see them pick up the mantle now that they are older.

“Look at me, Dad. I’m replenishing the soap dispenser and you didn’t ask me!”

We have a good laugh.

Going above and beyond in business is the same.

The attention to detail,

The gestures no one asked of you, but do anyway,

Impact the customer experience.

Customers expect results. They paid for it.

If you can get them on fire for you, you become the water everyone seeks.

Give people the type of service they will talk about.

Be remarkable and your customers will be your loudest champions.

I write seven days a week to help business owners and real estate investors:

✅ Accelerate value,

✅ Become better leaders,

✅ Access capital

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Marcelo Bermudez

Capital and Strategy
Marcelo Bermudez is the CEO of Shōkunin, a commercial real estate and business capital and strategy advisory firm.

As a strategist, keynote speaker, and mediator, he helps owners and investors unlock value and achieve their business and financial goals.

With hands-on experience managing businesses and navigating complex commercial real estate transactions, Marcelo understands the challenges of growth, restructuring, and successful exits.

He works closely with his clients to deliver practical solutions and drive results.

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Doing beyond what is required