• Access to Capital
    Access to Capital
    • Commercial Real Estate
      Commercial Real Estate
    • Commercial Business
      Commercial Business
  • Strategic Planning
    Strategic Planning
    • Business Exit Planning
      Business Exit Planning
    • Tax Credits
      Tax Credits
  • Mediation
    Mediation
  • Receivership and Property Management
    Receivership and Property Management
  • CRE Investment
    CRE Investment
  • Booking / Speaking
    Booking / Speaking
  • About Us
    About Us
  • Contact Us
    Contact Us
  • Blog
    Blog
   
CONTACT INFORMATION
Shokunin
Nationwide, Canada, and Mexico
+805.288.2674
Contact Us
logo
  • Access to Capital
    Access to Capital
    • Commercial Real Estate
      Commercial Real Estate
    • Commercial Business
      Commercial Business
  • Strategic Planning
    Strategic Planning
    • Business Exit Planning
      Business Exit Planning
    • Tax Credits
      Tax Credits
  • Mediation
    Mediation
  • Receivership and Property Management
    Receivership and Property Management
  • CRE Investment
    CRE Investment
  • Booking / Speaking
    Booking / Speaking
  • About Us
    About Us
  • Contact Us
    Contact Us
  • Blog
    Blog
Facebook
Google Plus
Linkedin
Pinterest
Twitter
Youtube
logo
logo
To Blog

Choosing is like oxygen – Desire won’t get you there – What will?

Posted by Marcelo Bermudez

Action.

When you choose to do something for yourself or your business, you satisfy the desire that is coming from your heart.

Don’t let circumstances decide for you.

Choose today and put it into action so you can step into your purpose.

PREVIOUS POST
Cohousing 4 Development Strategies
NEXT POST
Cohousing 3 Offers Real Economic and Environmental Benefits for BTR

Marcelo Bermudez

Capital and Strategy
Marcelo Bermudez is the CEO of Shōkunin, a commercial real estate and business capital and strategy advisory firm.

As a strategist, keynote speaker, and mediator, he helps owners and investors unlock value and achieve their business and financial goals.

With hands-on experience managing businesses and navigating complex commercial real estate transactions, Marcelo understands the challenges of growth, restructuring, and successful exits.

He works closely with his clients to deliver practical solutions and drive results.

Related News

Other posts that you should not miss
07 10 2026 Shokunin Logo Seal Cleaned

Shōkunin Capital & Strategy Weekly — [July 13, 2026]

Posted by Marcelo Bermudez
  A new format, and a rate debate that changed direction. What it bears on this quarter. Shōkunin Capital Access  ·  Strategic…
Read More →
4 MIN READ
ChatGPT Image Jul 6, 2026, 10_36_06 AM

Notes From a Scribe: Jimmy Carter’s Thermostat

Posted by Marcelo Bermudez
The photo showed a thermostat set to 65, the little screen glowing against the wall, and the caption underneath came close to…
Read More →
5 MIN READ
Bernie and Friends

Notes from a Scribe: Permission Slip, Not a Hall Pass

Posted by Marcelo Bermudez
Notes From a Scribe   On the night of June 23, Adriano Espaillat conceded a primary he was supposed to win. He…
Read More →
5 MIN READ
   
   
Choosing is like oxygen - Desire won’t get you there - What will?