Rejection is an unavoidable part of life.
For business owners, brokers, and entrepreneurs, it can feel like a constant uphill battle—deals that don’t close, investors who say no, clients who choose someone else.
But rejection isn’t the end; often, it’s just the beginning.
Take Rowan Atkinson’s story.
Known globally as Mr. Bean, he wasn’t the Hollywood type. He struggled with a stutter, was bullied for his looks, and was repeatedly rejected by TV executives.
But instead of giving up, he doubled down on what made him unique. He found that when he embodied a character, his stutter disappeared.
He turned his perceived weakness into his greatest strength, creating an iconic, nearly wordless character that made the world laugh.
How does this apply to business?
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Rejection is Feedback, Not Failure – Every “no” is an opportunity to refine your approach. If a lender won’t fund your deal, ask why. If a client chooses another broker, learn what matters most to them.
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Lean Into Your Strengths – Rowan Atkinson’s success didn’t come from trying to be a traditional actor—it came from doing what only he could do. Differentiation is everything. Find your unique value and own it.
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Persistence Pays Off – Atkinson could have quit after his first rejection. Instead, he adapted, created his own opportunities, and ultimately became a legend.
Whether you’re raising capital, negotiating deals, or building a business, persistence separates those who make it from those who don’t.
Success doesn’t come from perfect conditions—it comes from making the most of what you have and executing better than anyone else.
How have you turned a rejection into a win in your business? Drop your stories below!
Marcelo Bermudez is the CEO of Shōkunin, a commercial real estate and business capital and strategy advisory firm.
As a strategist, keynote speaker, and mediator, he helps owners and investors unlock value and achieve their business and financial goals.
With hands-on experience managing businesses and navigating complex commercial real estate transactions, Marcelo understands the challenges of growth, restructuring, and successful exits.
He works closely with his clients to deliver practical solutions and drive results.
As a strategist, keynote speaker, and mediator, he helps owners and investors unlock value and achieve their business and financial goals.
With hands-on experience managing businesses and navigating complex commercial real estate transactions, Marcelo understands the challenges of growth, restructuring, and successful exits.
He works closely with his clients to deliver practical solutions and drive results.
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