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How to Duplicate Yourself and Scale Your Business

How to Duplicate Yourself and Scale Your Business

Posted by Marcelo Bermudez

If you’re like me, you pay attention to details and have a tough time handing things over to others.

It’s a bad habit that is stopping you from achieving your goals.

Here is how to duplicate yourself:

  1. Become the Teacher – Pick your favorite movie with the master student trope. Become Mr. Miyagi.

To free yourself, find the right person with the core skills you require. They don’t have to have experience.

Teach them how you:

  • come up with ideas and research them, and
  • problem solve, and
  • speak to clients.

Let them sit with you in meetings to take notes. No need for introductions or participation.

These types of small roles free up your time and help the student understand your mind.

You will speed up workflow on decision-making.

Share your resources, tips, and tricks.

  1. Become the Observer – Spend time watching your student how they do their work.

Continue to share your tips, tricks, and resources.

Introduce them in meetings. Have them ask questions and answer one or two.

  1. Become the Liberator – Change their title and introduce them as the point person to clients.

Let them run the meeting. Don’t micromanage. Tell them they don’t have to report on every detail.

Offer “Office Hours” when they get stuck with pricing, client challenges, or work scope changes.

Let them know you trust them to succeed.

Document your process so that when you begin to grow your team, you can hand off this to someone else.

Great entrepreneurs are great teachers.

Get your ‘Wax on. Wax off’ going today!

I write seven days a week to help business owners and real estate investors:

✅ Accelerate value,

✅ Become better leaders,

✅ Access Capital

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Marcelo Bermudez

Capital and Strategy
Marcelo Bermudez is the CEO of Shōkunin, a commercial real estate and business capital and strategy advisory firm.

As a strategist, keynote speaker, and mediator, he helps owners and investors unlock value and achieve their business and financial goals.

With hands-on experience managing businesses and navigating complex commercial real estate transactions, Marcelo understands the challenges of growth, restructuring, and successful exits.

He works closely with his clients to deliver practical solutions and drive results.

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