Learn about the six common mistakes made when raising capital for business or commercial real estate. Avoid costly mistakes and find success with our expert guidance.
- You need a big name to open doors – The only person who will look out for you and your idea is you.
- Field of Dreams – They’re not coming because you built it. You must make the phone calls, knock on doors, and make the ask.
- Untargeted Prospecting – Who would invest in your business or property? Why? What is their check size? What are their capacity and appetite? Make your database as niche as possible to get the right people in the door.
- Lack of Evidence You Are the ‘One’ – Beyond making calls, where is your track record? If you’re starting from scratch, where is your investment in thought leadership? r, if you’re broke, your consistent posts on social media and articles showing your experience, ability, and competitive advantage?
- Lack of documented strategies and processes – The more detail you have, the better you can communicate your message and execute when someone is ready to invest.
- “Playing” Business – Perfecting your pitch deck or tweaking the financial model one more time instead of getting someone to write a check is “playing” business. Don’t let those activities trick you. The definition of business is to make a profit.
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