CONTACT INFORMATION
Shokunin
Nationwide, Canada, and Mexico
+805.288.2674
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Marcelo Bermudez

Marcelo is a graduate of the University of Southern California, Marshall School of Business & Lusk Center Ross Program in Real Estate. He has three decades of business, commercial real estate, finance and management experience working with investors, entrepreneurs, high net worth individuals, family offices and lower middle market companies across multiple industries.

He is a Strategist and Mediator to help business owners create a strategy that maximizes their business, personal and financial goals, and build consensus in difficult situations.

He was President and National Board Member of the USC Marshall School of Business Alumni Association and is active in community teaching financial literacy, fatherhood empowerment, and pre‐marrieds. He and his wife, Lizbett, help single mothers needing housing & mentoring. He is a recipient of the Fulfillment Fund’s Sherak Inspiration Award and University of Southern California’s Widney Alumni House Award for excellence & community.

Marcelo is a Ventura County Leadership Academy alumni where he dedicates himself to broadening awareness of critical issues in business, social services, education, government, infrastructure, water, agriculture, housing and transportation in the region.

In addition to writing long-form articles on business and commercial real estate, he is an author and amateur photographer.

Lizbett G. Bermudez​

Lizbett is a principal of Shokunin. She has a degree in criminology and spent two decades helping and educating people with special needs to live independently. She has managed residential and commercial properties, people, and budgets for a leading international service provider of adults and children with disabilities. Lizbett collaborates with Marcelo on property selection, assessment, acquisition and management for their own portfolio and for syndication opportunities.

Marcelo and Lizbett are married with three children. They are Los Angeles / San Fernando Valley natives and live in Thousand Oaks, Ventura County, California.

Shōkunin

Shokunin is a Japanese word meaning “to be master of one’s profession and devoted to your craft.” It drives one’s work ethic and discipline.

The Japanese apprentice is taught that shokunin means not only having technical skills, but also implies an attitude and social consciousness. The shokunin has a social obligation to work his/her best for the general welfare of the people. This obligation is both spiritual and material, in that no matter what it is, the shokunin’s responsibility is to fulfill the requirement (Tasio Odate).

This concept resonated with Marcelo and Lizbett’s personal values. They wanted the brand to reflect their commitment to clients, family, friends, and those in need.

Get in touch

RECENT FEEDBACK

I bought a run-down hotel to redevelop into a boutique hotel and banquet hall with retail food/beverage service as an owner-user. We had a good bridge loan from a private investor and I didn’t want to refinance. Marcelo was able to use CPACE to help us get reimbursed for items we didn’t know were already eligible for the CPACE program. Not only did I not need to provide a personal guaranty, I don’t have to make my first payment for another 24 months.

Developer, Los Angeles, CA

My manufacturing business was in bankruptcy after I had a dispute with the seller who carried the note. We were at our wits’ end to find a solution to pay them off so I could exit bankruptcy and keep the business. Not only did Marcelo find us a solution to pay them off and keep the business AND the property, he’s putting us into a federal USDA and SBA products for our long-term benefit before the bridge loan expires.

Business Owner, Oregon and California

We needed a line of credit for our liquor manufacturing and distribution business. Everything out there seemed very expensive. Marcelo showed us capital products we didn’t even know existed to save us money and help us grow long-term at a reasonable cost. He also has been introducing us to new clients and vendors. The man knows everybody!

Business Owner, Mexico and California

I own five food and beverage franchise locations. Our headquarters needed a refinance out of a hard money situation. The capital structure was complex, but Marcelo figured out a solid SBA 504 solution that will allow us to exit the hard money loan and prepare for the renovation of another property we own as well. He is also helping us with expansion capital for our next three locations without requiring a personal guarantee!

Franchise Restaurant Owner, Dallas, TX

We bought a company in distress that had lost all credit options with its vendors. While we began to rebuild the company, Marcelo found capital to ensure we had enough cash flow to get to the next level instead of having to pre-pay for inventory and supplies as our client base and orders grew. He has also laid out a capital access plan for us as we hit certain revenue and income milestones to ensure we are successful with our investment.  

Private Equity Investor, Miami, FL

My small construction development had run into trouble after a dispute with the general contractor. With foreclosure looming, Marcelo was able to synthesize everything to get the project past the finish line. His high level of communication and professionalism with the lender has bought us some time while we press forward and find a solution to finish the project.    

Real Estate Developer, San Gabriel, CA
About Us - Shokunin